Why the shirts look like that

The archive — why

We kept buying basketball jerseys. Not football shirts.

It took a while to work out why.

A basketball jersey is a name and a number. No sponsor. No manufacturer stripe. No season it expires in.

That is why you can still wear one twenty years later. It was never selling anything. It was just a name, a number, and whoever earned them.

A football shirt is a different object. A sponsor across the chest. A manufacturer on the shoulder. A season stitched into it that dates the whole thing to one year.

One is clothing. The other is a receipt.


Every name in this archive earned the first kind of shirt and only ever got the second.

Highbury, 2003 – 2004. Thirty-eight games, not one loss. Athens, 2007. Berlin, 2015. Nights people still describe to each other in detail, decades on — and nothing you could wear that carried them without also carrying an airline, a bank, or a telecoms company.

So we made that shirt. Football’s records, cut the way basketball cuts them. The number large. The name arched. Nothing else on it that has to be paid for.


How a case works

Each release is a case file. A record that actually happened, documented, given a number, and made once.

A case opens on a date and closes on a date. While it is open you can buy it. When it closes it does not reopen, and there is no second run — not a different colourway, not a restock, not next season.

That is the whole reason the dates matter. If we restocked, the number on the shirt would mean nothing.

The archive doesn’t restock

Open the archive